5 Reasons Why Startups Don’t Need App Development in 2023

If you are going to build a new project, most likely, you don’t need a native mobile app, and here is why

Volodymyr Golosay
5 min readJan 25


Mobile app development
Photo by Kelly Sikkema on Unsplash

In today’s digital age, it is a common belief that if your project is not in the app store or play market, you don’t even exist. However, this is simply a myth. Many startups are beginning to realize that app development is not always necessary for their success. In this post, I will tell you 5 reasons startups don’t need to waste money on mobile app development.

Developing an app can be expensive

First, there is the cost factor. Developing an app can be expensive, especially if you need to build and support a true native app for both platforms. In addition to the initial development costs, there are also ongoing costs associated with maintaining and updating the app.

There are many frameworks, such as React Native, Flutter, and Ionic, that are tremendous and can significantly decrease costs. But you are not protected from feature limitations or framework-level blocker issues. And you still should find developers with specific skills if you need to build a complex application.

Pizza without a huge piece

Second, there is the 30% transaction fee taken by the Apple App Store. This can be a significant burden for startups trying to keep costs low and maximize their revenue.

In recent years, several companies have taken issue with this fee and have taken steps to fight against it. Some companies, such as Spotify, have started to direct users to their websites to make purchases rather than through the app to avoid the 30% fee.

Epic Games, the creator of Fortnite, has also taken a stand against Apple’s monopoly. They had filed a lawsuit against Apple and Google, accusing the tech giants of anti-competitive behavior when they removed Fortnite from the App Store and Google Play Store after Epic added a direct payment option, which violated the game terms of service…



Volodymyr Golosay

Lead software engineer, indie developer, and tech enthusiast. I write about technology, SaaS, and the latest development trends.